Children can be really dramatic. Sometimes over the smallest things. And parents love sharing the drama. With this insight, we created films that celebrated cute drama in a familiar yet disruptive 9:16 format for TV, reminding parents that there’s a quick way to end fever dramas.
Dolex Niños (Panadol Children for the Colombian market) makes sure fever doesn’t get in the way of cute, shareable drama by ending the drama of fever in just 15 minutes.
