It’s all pluses no minuses in your 30+. Olay, a skincare brand that has been around for a long time. So long, in fact, that young Thai Millennials today often think of it as their ‘mom’s brand’. How do we make Olay relevant to a younger audience, making them realize that no brand understands their life and skin challenges better than Olay?
By reframing ‘adulting’ and ‘the scary big 3’, Olay overcomes the perceived negatives of being in your 30s by showing all the positive things about it in a series of light-hearted short films.
Consideration and Purchase
We also created a series of ‘Think’ and ‘Do’ assets (not cut downs!) to drive interest and sales for the Olay Power Duo, with the ‘Do’ assets leading to the brand’s Shopee landing page.